Why Use INSTAGRAM in Your Business Communication in 2015

First mobile social network in the world, Instagram is an effective communication tool for businesses. Users can create a profile open to the public, subscribe to user accounts, insert keywords and geolocation in its publications, interact with content shared by other users and post on other social networks such Facebook and Twitter.

Proper use Instagram you will develop communication and presentation of your products innovative ways, different and less conventional that can be encountered fluently.

How To promote Business On Instagram

And with the arrival of the audited accounts (being rolled feature), Instagram, since December 2014, is turning more and more towards businesses. And if many of us are still in 2015 to focus on social networks such as Facebook, Twitter and Linkedin for our business communication, this new feature could bring more and more brands and businesses to include more in their Instagram digital communications strategy.

So why use Instagram in its corporate communications in 2015.

The idea
Issues and interests to use the application Instagram for businesses.

The action
Instagram is a mobile social network and application editing and sharing images / videos with 300 million active users every month since December 2014. 46% of active users follow brands. The Instagram app is an effective marketing tool to increase the visibility of its business from mobile users but also Web.

A hearing that opens a range of opportunities in communication for companies.

Among the issues and interests to use Instagram in its communication strategy, we note:

Work and improve their SEO company.
Reaching a target mobile users (geolocated marketing).
Develop its presence on social networks by sharing original visuals.
Unite a community of members / fans / ambassadors of your company and new prospects.
Indeed, Instagram allows to increase the visibility of your business on the search engines. User profiles are available either on Google, Yahoo, Bing. With the publication of recurring content on your Instagram account, the likes, interactions and feedback that can generate your photos in publications and / or videos on Instagram, you will increase your visibility on search engines. In addition, photos and videos attract the attention of Internet users. The image / photo has a virality rate 69% higher than other content. And more than virality of your publications, is a better ranking. You can also put an Instagram button on your website to direct people to your profile and continue to work the reputation of your business on the web.

Instagram is an original way to communicate that allows your company to implement a less institutional communication; oriented communication "storytelling" / "storydoing" playing the card of its proximity to the user.

Set up Instagram Account For Business

To communicate about your business via Instagram you can for example:

- Create a series of images and videos around a particular theme (the anniversary of 10 years of your business, for example, the makeover of your premises with the presentation by the image of progress steps).

- Visually present your products / services to inform your community about what you offer and arouse the curiosity of your prospects.

- Highlight your internal teams and present men and women who make your business and thus show your values, strengths, etc. Instagram is a great platform to demonstrate transparency and invite the community at the heart of its operations.

- Finally, visual communication is dominating today and Instagram therefore an attractive choice for some companies.