Instagram Real Communication Tools For Your Business

With over 300 million subscribers and 70 million photos uploaded per day, Instagram attracting more and more interest from brands and companies.

No more pasta dishes transformed into top restaurant menu or teenage selfies like Kim Kardashian. Instagram turned into real communication tool for brands and enreprise.

Created in 2010 by Kevin Systrom and Michel Mike Krieger, the mobile application lets you share photos and videos within their network of friends (followers). Soon, this platform has grown in popularity to become the "Application of the Year" in 2011, according to Apple. Only two years later, in 2014, the network had 200 million active users. Today, with over 300 million users worldwide and 70 million photos shared daily, Instagram and become the social network of influence par excellence. M.Zuckerberg, "social giant" and founder of Facebook has bought Instagram also in 2012 for the record sum of $ 1 billion, already seeing it as a potential likely to munch its market. This acquisition has also enabled Instagram to spread among Facebook users, devenantainsi a component of the most famous social networks.

Now leading social networks, with a commitment rate 60 times that of Facebook, Instagram attracting more and more interest from brands. Apart from the important commitment of its members, what is the reason that attracts both businesses? It is the image éidemment well. The image itself is a humanized vector, speaking directly impacting. No need for words, a long description; a series of hashtag often enough to accompany this visual message. It is no coincidence that in recent years, there has been the advent of social networks like Tumblr, Pinterest or Snapchat. Use the image as comsmunication tool will highlight its expertise, services and products directly and effectively; thus, companies can create direct links with their consumers while transmitting a message tailored to their needs, a message that says a lot about their identity, far more impacting message that a sales pitch. The tourism sector has become the main target, with the appearance of "Igers" amateur photographers volunteer grouped into teams, valuing a region or city from official accounts.

March 9, 2015, the appearance of advertising on Instagram initiated a turn for the social network and for companies that had taken care to invest upstream and work their influence on this network. Open only to the largest accounts, advertising allows, through a sponsored system of images, to brands like Coca Cola, Lacoste and Air France to scroll their photos directly on the platform, without being followed by Instagramers . Some of them did not hesitate to seek the most influential amateur photographers to do their advertising in exchange for benefits in kind (travel, clothing ...) ...

Instagram has become, USA, the social network most sales generator (according to a study SumAll in 2013); no doubt that this passion will win more people since the new advertising system.

Why should you use Instagram for your business?

Like other social networks, which started to be a person to person tool has proven to be attractive for companies, Business and brands, especially in the field of marketing and CRM.

The use of images is a great way to tell stories and stories are much more effective in engaging people to generate an emotional response and cause a recall. The smarter brands use Instagram as part of their marketing strategy.

Discover the advertising tool Carousel ads Instagram that just gives more flexibility brands to create a story.

Here are three things you can get for your business using Instagram:

• Getting people to talk to you, in other words, raise awareness about your business.

• To retain, ensure that your customers come back for more, ensure that they are joining a conversation with you.

• Build your brand, it's a great opportunity to differentiate yourself in the marketplace and express the experiences that define your brand.

Ideas for promoting your business with Instagram

You can share pictures about news of your company. Share the latest activities or events that occur in your business: Promotions, new collection, competition ...

Remember to use popular hashtags like #Promotion (hashtag powerful as also used by English speakers) or #Sales #Contest. It will be easier to find your campaign for users of Instagram.

We advise you to visit the most popular brands on Instagram (egStarbucks). This will give you a better idea about how creative and trends of this application or website.

Try to find inspiration on popular pages, but do not copy. When using Instagram for your business, try to be special and unique.

Top business-Brand Account on Instagram

The most popular brands on Instagram

Fasion instagram accounts :

@burberry
@katespadeny
@nylonmag
@oscarprgirl
@bergdorfs
@warbyparker
@puma
@GAP
@ASOS
@toms
@bonobos
@donnakarandkny
@urbanoutfitters
@marcjacobsintl
@gucci
@levisbrasil
@manrepeller
@nike
@adidas
@converse

Food and Drink Industry on Instagram :

@jamieoliver
@dogfishbeer
@foodzie
@starbucks
@benandjerrys
@redbull
@chow
@linecook
@matthewjennings
@dunkindonuts
@veuveclicquot
@wholefoodsmarket
@stumptowncoffee

News and entertainment Instagram Accounts :

@npr
@nbcnews
@nationalpost
@natgeo
@theonion
@todayshow
@washingtonpost
@cnnireport
@meetthepress
@mtv
@vh1
@popeater
@stylelist
@aol
@reuters
@cultofmac
@wired

Non-profit Organizations

@charitywater
@oceana
@feedprojects
@healthebay
@red

Business: how to use Instagram in the social media strategy?

Launched in 2010, Instagram is a tool to instantly share photos and videos with the community. This smartphone application has been very successful in a very short time, since it saves more than 300 million users worldwide.

Photo editing with professional filters is one of the main advantages of this application, at a time when the visual is important persuasion. To this end, the brands and businesses can take advantage of this social network to optimize their visibility, manage their online reputation and increase sales.

If the topic interests you, read our other articles about Instagram:

Instagram Business - Promote Products and Services :

Instagram - Broadcast Your Storytelling Campaign

Instagram Business - Promote Products and Services

A brand needs to promote its products and services unique way to capture the attention of its target audience. In this case, Instagram is perfect to convey the image that the brand wants to convey and highlight its various services by relevant visuals. If you are in an industry where image plays a key role in the purchase decision, Instagram help you enhance your visual strength, to encourage users to browse your site or come home. And finaly make sales !

For example, this prestigious restaurant: @angler_restaurant

He regularly shares his dishes on his Instagram account. It makes you want to go there and taste their dishes. is not it?