Instagram and Business

Why and How To Use Instagram And Build Your Brand

Instagram is one of the most popular social media of the moment. It's a real fashion phenomenon. This is an application that has many advantages from a marketing perspective. Here are 10 reasons to use Instagram to promote your brand.

Tens millions of users
It took Instagram twice less time than Twitter and two years younger than Facebook to reach the 150 million active users. Not only Instagram users are numerous, but they are also extremely regular and committed. This phenomenon can be explained by such an intuitive application qu'addictive.

It's not like Facebook
Unlike Facebook, which controls the distribution of user publications using his famous EdgeRank, Instagram does not limit (yet) reach the posts of its members by an algorithm. In other words, when you publish a photo on Instagram, it appears in the flow of each of your subscribers. An essential parameter for brands looking to maximize the visibility of their messages to their audience.

Your competitors already do
If, as often, international brands were the first to seize the phenomenon to communicate, they have quickly been joined by many smaller or more localized structures: charitable organization, shops, bars, restaurants, artisans. If your competitors are not yet present on Instagram, they are not going away.

A picture is worth a thousand words
Rather than describe your products extensively, photographing them. Better still shoot them. By staging your products, you have the opportunity to insist on their profits for your clients, rather than their technical characteristics. Instagram is undoubtedly digital storefront that is closest to a physical outlet to date.

An equally relevant tool for service companies
You can not take your in-picture because your company specializes in the service industry? Nothing prevents you to photograph the advertising items in the colors of your company, your office, your employees or customers.

A humanized form of marketing
A corollary of the previous point, Instagram is a communication channel "shifted" compared to the more traditional and institutional tools. By showing what happens during the manufacture of your products, by providing access to the corridors of your trade or live by sharing the photographs of internal events (like a farewell celebration or annual results), you offer your subscribers a unique immersion experience. What better way to create a true emotional connection with those you are targeting?

Seamless integration with other social media
In addition to providing automatic import your Facebook, Instagram allows using natively hashtags in your publications and geotag them. Two especially interesting features that can be spread each publication on other social networks such as Facebook, Twitter, Tumblr, Flickr and Foursquare.

A standing invitation to User-Generated Content
Instagram is in itself a permanent and spontaneous invitation to the creation of content by users (UGC), which can "tag" each other - and this applies to your business - in each publication. A phenomenon that can be amplified using contests mechanical or integrating interactive gallery on your website.

There is more than one app for that
With Instagram open API, many developers to expand the functionality of the application, particularly in terms of statistics, data mining and cross-platform integration. In other words, if you want to use Instagram in a way particularly, there certainly has an app for that.

A communication resource offline
Applications developed with the Instagram API are not limited to online use: it is now possible to use the images of the social network - yours or your company - such as offline communication resource. For example you can print your photo on mugs or T-shirts or send them as postcards. An original way to get people talking about your brand, outside the canvas.

Whatever your industry, and whatever your target, Instagram is for your company an opportunity to communicate differently, creating the link and the proximity to your hearing.

Grow Instagram followers and Promote Your Business