Instagram Real Communication Tools For Your Business

With over 300 million subscribers and 70 million photos uploaded per day, Instagram attracting more and more interest from brands and companies.

No more pasta dishes transformed into top restaurant menu or teenage selfies like Kim Kardashian. Instagram turned into real communication tool for brands and enreprise.

Created in 2010 by Kevin Systrom and Michel Mike Krieger, the mobile application lets you share photos and videos within their network of friends (followers). Soon, this platform has grown in popularity to become the "Application of the Year" in 2011, according to Apple. Only two years later, in 2014, the network had 200 million active users. Today, with over 300 million users worldwide and 70 million photos shared daily, Instagram and become the social network of influence par excellence. M.Zuckerberg, "social giant" and founder of Facebook has bought Instagram also in 2012 for the record sum of $ 1 billion, already seeing it as a potential likely to munch its market. This acquisition has also enabled Instagram to spread among Facebook users, devenantainsi a component of the most famous social networks.

Now leading social networks, with a commitment rate 60 times that of Facebook, Instagram attracting more and more interest from brands. Apart from the important commitment of its members, what is the reason that attracts both businesses? It is the image éidemment well. The image itself is a humanized vector, speaking directly impacting. No need for words, a long description; a series of hashtag often enough to accompany this visual message. It is no coincidence that in recent years, there has been the advent of social networks like Tumblr, Pinterest or Snapchat. Use the image as comsmunication tool will highlight its expertise, services and products directly and effectively; thus, companies can create direct links with their consumers while transmitting a message tailored to their needs, a message that says a lot about their identity, far more impacting message that a sales pitch. The tourism sector has become the main target, with the appearance of "Igers" amateur photographers volunteer grouped into teams, valuing a region or city from official accounts.

March 9, 2015, the appearance of advertising on Instagram initiated a turn for the social network and for companies that had taken care to invest upstream and work their influence on this network. Open only to the largest accounts, advertising allows, through a sponsored system of images, to brands like Coca Cola, Lacoste and Air France to scroll their photos directly on the platform, without being followed by Instagramers . Some of them did not hesitate to seek the most influential amateur photographers to do their advertising in exchange for benefits in kind (travel, clothing ...) ...

Instagram has become, USA, the social network most sales generator (according to a study SumAll in 2013); no doubt that this passion will win more people since the new advertising system.